- Topic
Plenary Keynote Session: COMPETITIVE STRATEGIES FOR CONVERGENCE: UNLEASHING THE POWER OF IP
- 09.00
Opening & welcome
- Christopher Schläffer is Group Product and Innovation Officer of Deutsche Telekom AG, which puts management of the company’s product roadmap and portfolio in his hands. He is also Group Product & Innovation Officer of Deutsche Telekom, thus taking charge of product management in both the mobile and fixed-line business. Prior to his current function, he has been Corporate Development Officer in charge of strategy, innovation, research and development as well as venture capital. Christopher Schläffer has been working for Deutsche Telekom in various leading positions since 1998. At the end of 2000, Mr. Schläffer was appointed Senior Executive Vice President, Group Strategy. In 2002 he also took over responsibility for the central units of Innovation and Technology/Platforms, for Deutsche Telekom’s regional offices in Japan, China, Singapore, Spain and France, and for T-Venture. Until 2006, he was also responsible for Group technology, processes and IT. Before joining Deutsche Telekom, Christopher Schläffer was with Accenture, an international management consulting, technology and outsourcing company, and has also worked in the pharmaceutical industry.
- Christopher joined the European Commission in 1995. In 2004 he joined the Private Office of Viviane Reding, and since 2005 has been in charge of Audiovisual policy, Internet policy (security and governance), relations with the media industry and for international relations on information society and media policies. After the successful adoption of the new "Audiovisual media services" Directive and the signature of the European Film Online Charter, current priorities include an initiative on Content Online (create the conditions to develop the availability of creative contents and services online, for home and mobile applications), the implementation of the EU strategy for digital and mobile television (spectrum issues, licensing, formats, standards, etc), a debate on network and information security and on privacy, and the improvement of the international dimension for the information society and media policies of the European Commission.
- 10.00
- Eric Cooney heads Ericsson's global TV solutions business and is leveraging Ericsson's scale and global presence to make the "Individual TV experience" a reality, helping its customers become Televisionaries. Under Eric’s management, Ericsson’s TV Solutions, which lies within Business Unit Multimedia, is the world's leading provider of live and on-demand digital TV delivery solutions, enabling broadcasters, operators and content owners to realize the full potential of their networks and to deliver digital video across any platform to any device. Eric has a strong track record in the digital broadcasting industry gained from many years of helping operators around the world to deploy digital video platforms and services. Eric led the TV technology powerhouse TANDBERG Television, which was acquired by Ericsson in 2007. He joined TANDBERG Television in 1997 and became President and CEO in June 2003. Eric drove TANDBERG Television into profitable growth and provided the strategic vision that enabled the company to achieve strong industry leadership through a series of strategic acquisitions and the delivery of best in class video compression, on-demand and content distribution technologies. Prior to entering the digital broadcasting market, Eric spent five years as a U.S. Naval Officer, followed by a career in systems engineering and sales in the computer process control industry. He holds an MBA degree from the University of Southern California, a Masters education in Nuclear Engineering from the U.S. Navy, and a Bachelor of Science degree from the University of Rochester.
- Topic
- 11.00
- 11.10
- Jonathan Hurd, Director, Altman Vilandrie, USA
- Topic
- 11.15
- Julian Herbert, Broadband Principal Analyst, Informa Telecoms & Media, UK
- Mapping deployments of IPTV worldwide
- Identifying subscriber numbers & growth markets
- Understanding pricing and bundling structures for IPTV
- Clarifying where IPTV is truly increasing operator ARPU
- Observation on key success factors for IPTV
- 11.40
- IPTV as a strategic tool for marketing broadband
- From point zero to present – stages of development
- Comparing original strategic objectives with results today
- Plans for future evolution and service development
- 12.00
- Understanding the potential of the gaming sector
- Service characteristics
- Uptake and usage patterns
- Revenue opportunities for ITPV operators
- 12.20
- Creating new services with distinct target markets
- Developing a service launch strategy
- Deciding on a promotional campaign appropriate for your target market
- Pricing and bundling IPTV services
- 12.50
- Topic
- 14.15
- Alexander Vagralov, CEO, Vestitel, Bulgaria
- Developing a wholesales model to maximise the return on IPTV
- 14.40
- Anders Brandt, Marketing Manager, Lyse, Norway
- Brief overview of Altibox
- Why franchising? - when not selling burgers
- Who can compete with a "glocal strategy"
- Is franchising a sustainable model?
- Who will end up with the profits in the end
- 15.00
- Simon McGrath, Chief Marketing Officer, SeaChange International
- Operators can expand beyond residential delivery into new business and revenues by extending the reach of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery of top content, personalised services and targeted advertising. Addressing the requirement of hotels and hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users the full TV experience and more on the Internet
- 15.20
- Andrew Burke, CEO, Amino Technologies, UK
- Joăo Mendes Pedro, IPTV Business Manager, Sonaecom, Portugal
- Hugo Suidman, IPTV Marketing Manager, KPN, Netherlands
- Arman Aygen, Telcos and Operators Solutions, Business Development Manager, Witbe, France
- IPTV offers the opportunity to launch a wide range of innovative new services, supported by the interactivity offered by IP, or targeting niche markets.
- How can niche services be cost effectively marketed and monetised?
- How many subscribers are needed & what is the pivot point for a profitable service?
- What are the key characteristics that are shared by services that stick?
- 15.50
- Topic
- 16.45
- Richard Griffiths, Director of TV and Entertainment, Eircom, Ireland
- 17.10
- Ian Valentine, Founder, Chief Architect, Miniweb Interactive, UK
- Complimenting broadcaster sales of linear TV advertising with click through, transactional, and measurable interactive campaigns targeted at their audiences
- Offering video rich interactive destinations via the IPTV broadband return path that can be deployed at a fraction of the cost of traditional broadcast DALs.
- Monetising broadband video consumption, moved back onto the TV, with these new, web-style TV
advertising models - 17.30
- Speaker to be announced, Ericsson, Sweden
- Gary Southwell, GM & VP, Business Solutions BTI Systems, Canada
- Ramin Farassat, Vice President Product Marketing, RGB Networks
- Thomas Curwen, Business Development Director, Publicis, UK
- Franz Kurath, Director, Business Development, AT&T, USA
- Understanding how advertisers select a blend of advertising media
- Developing a role for targeted VOD advertising as part of a mixed media campaign
- Clarifying advertising effectiveness and ROI measurement
- Mapping a future path for targeting advertising on an IP platform
- 18.00
- 20.00
- Topic
- 11.00
- 11.10
- Simon Murray, Principal Analyst, Media, Informa Telecoms & Media
- Topic
- 11.15
- Alessandaro Petazzi, Head of TV, Fastweb, Italy
- Packaging a content bouquet that will stimulate market interest
- Is exclusive content to best way to promote interest?
- Content for subscriber acquisition and content for loyalty – are they different?
- 11.35
- Promoting the unique capabilities of the IPTV service
- Utilising a major sporting event to familiarise subscribers with advanced catch-up capabilities
- Subscriber engagement and response
- 11.55
- The “long tail” of archived content has fashionably been described as the ideal revenue generation asset in the internet/IP distribution model. But does this unfocussed approach really drive incremental revenue, or is a more targeted approach more effective?
- 12.15
- How far does content for acquisition and content for loyalty differ?
- Understanding drivers for customer acquisition (desires) versus customer loyalty (habits).
- The role played by service pricing and bundling
- 12.45
- Topic
- 14.15
- Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA
- The benefits & challenges of a three screen approach
- Practicalities of content management across three screens
- Lessons learned form market deployments
- 14.40
- Thierry Boudard, IPTV Solution Marketing Director, Thomson, France
- Viewer expectations are moving beyond live channels and video on demand catalogues to a more personalised viewing experience.
- Using statistics and user preferences to enable a truly personalised and interactive IPTV service.
- Generating revenue by correctly anticipating services that the view may wish to purchase such as video on demand and pay TV channels.
- Developing targeted advertising models based on geo-demographics, content viewed and user preferences entered.
- Possible service adaptations, depending on the access networks: broadband, broadcast or Hybrid.
- 15.00
- Dante Iacovoni, Marketing Director, Tilgin, Sweden
- Operators can expand beyond residential delivery into new business and revenues by extending the reach of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery of top content, personalised services and targeted advertising. Addressing the requirement of hotels and hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users the full TV experience and more on the Internet
- 15.20
- Tassilo Raesig, General Manager, Network Applications and Services, Sony Europe Digital Home, Germany
- Jay Kishigami, Head of IPTV Development, NTT, Japan
- Andrew Keyte, CEO, FilmFlex Movies, UK
- The consumer has access to an ever increasing range of video content, whether managed by
broadcasters, over the top, or user generated. Yet as channel and content sources multiply it becomes
more and more challenging for users to find content they enjoy. How can EPG presentation be improved,
and how can TV utilise search and recommendation techniques so successfully in the internet? - 15.50
- Topic
- 16.45
- Zhang Guoxin, President of Digital Media, Huawei Technologies, USA
- Understanding the scale & scope of the Beijing Olympics
- Managing the huge quantity of content available to consumer
- Planning for a variety of delivery schemes to cater for both mass market and niche interests
- Eight new ways to watch IPTV
- Lessons for the future development of IPTV
- 17.10
- Jim Owens, Global Product Marketing, On Demand Video, Motorola Home & Networks Mobility, UK
- 17.30
- Tom Swanston Managing Director, Wysiwyg Films UK
- Arnon Levy, CEO Guest-Tek, Canada
- Lali Bachs, Corporate Content Unit Television, Telefonica, Spain
- 18:00
- 20.00
- Topic
- 11.00
- 11.10
- Simon Spanswick, Chief Executive, Association for International Broadcasting
- Topic
- 11.15
- Francois Seligmann, Director IPTV & New Projects, Orange, France
- European countries status for IPTV
- Marketing elements for a hybrid offer satellite/IPTV
- Consumer approach and reaction
- 11.40
- The competitive advantage of satellite delivered IPTV
- Cutting edge technologies for video delivery are best delivered via satellite for IPTV to improve the consumer experience
- Real-life, real time. How IDC's leading edge products are delivering IPTV content across North America
- 12.00
- Clarifying the benefits of IPTV for satellite operators
- Understanding the challenges of satellite/IPTV delivery
- Key success factors for the satellite/ IPTV hybrid
- 12.45
- Topic
- 14.15
- Nerile Mazeikiene, Head of Service Development Department, Teo, Lithuania
- Options considered for service, and why a hybrid solution appealed
- Partner selection
- Challenges faced in service development
- Market reaction & success
- 14.40
- Mirek Smyk, Head of TV Business, Romtelecom, Romania
- Building customer base and loyalty as prerequisite to quickly monetise advanced interactive services defining DTH, IPTV and hybrid services portfolio for different market segments cost optimisation areas in the hybrid business case. Case study: Dolce by Romtelecom
- 15.05
- Ian Walker, Director, Business Development, Echostar Europe, UK
- Ivan Verbesselt, SVP Marketing, Nagravision - Kudelski Group
- Doug Light, Senior Vice President of Global Sales and Business Development, Widevine, USA
- Frédéric Maizeret, Executive Vice President Sales, Viaccess, France
- David Gillies, Director of Technology, Pace
Jeremy Thorp, CEO, Latens, UK - Hybrid is one of the largest expanding IPTV sectors, yet reflects the cutting edge of service development. What are the challenges that operators are facing in these deployment, and how can carriers best plan for a trouble–free roll out?
- 15.50
- Topic
- 16.45
- John Munnery, CEO, Transatel, Bulgaria
- Technology – what is achievable over WiMAX bandwidth?
- Why we offer IPTV over WiMAX
- The pattern of customer usage of WiMAX based IPTV
- Our IPTV model
- Possible future developments
- 17.10
- Weijun Lee, VP of Network Architecture, ZTE USA
- Consumption patters & viewing behaviours
- Access network evolution & its impact on service capability
- Middleware enhancement & evolution
- Exploiting the interactive and individual capability of IP
- 17.30
- Philippe Gautron Vice President, Marketing and Product Development, Globecast, France
- 18.00
- 20.00
Innovating the IPTV Experience
Christopher Schläffer, Chief Innovation Officer, Deutsche Telekom GroupMultimedia and Convergence & Regulation: Putting the Customer at the Centre of the New Competitive Landscape
Christopher Forax, Member of the Cabinet of Viviane Reding Responsible for Audiovisual, Media, Internet; and Network & Convergent Services, European CommissionRefreshment Break & Exhibition Visit
The Individual TV Experience
Eric Cooney, Head of TV Solutions, EricssonSTRATEGIES AND MARKETS
Welcome & Speed Networking
Chairman’s Introduction
Session One: New Service Opportunities
Market Success Stories – Where is TV Truly Driving Fixed line ARPUs?
Facing the Truth after Four Years of IPTV
Hugo Suidman, IPTV Marketing Head, KPN, NetherlandsGaming & Gambling Opportunities in IPTV
Simon Miller, CEO, Betfair TV, UKIPTV Service Innovation Showcase: Go to market: Service Launch Strategies – lessons from the market
Richard Gale, Director of Marketing & Sales, Playboy TV, UKMark Jones, Managing Director, Education Steam TV, UK
Ervin Leibovici, CEO, BitBand
Solomon Saul, Executive Director, DigiQuest Games, USA
Lunch, Networking & Exhibition
Session Two: New Business Models
The Wholesale TV Model in IPTV
Taking a Franchise Approach to the Delivery of IPTV
Using a Centralised IPTV Delivery Platform to Drive Multiple Businesses
Panel Session: Selecting New Services for Launch – Minimising Risk & Choosing a Winner
Refreshment Break & Exhibition Visit
SESSION THREE: Targeted Advertising Strategies
Case Study: Optimising advertising in the VOD Model
New Web-Style Advertising Models and Interactivity for TV Audiences
Panel Session: The Business Case for Targeted Advertising: Measurement & ROI
Summary & Close
IPTV Awards Gala Dinner at the Millennium Gloucester Hotel
ENHANCED CUSTOMER EXPERIENCE
Welcome & Speed Networking
Chairman’s Introduction
Session One: Compelling Content to Drive On-Demand Success
Creating the On-Demand Offering that will Stimulate Interest & Drive Uptake
Catch-Up TV – The Ideal Market Penetration Strategy for On-Demand?
Jukka Helin, Director, TV, Content & Digital Home, TeliaSonera, FinlandCompelling Content Strategies for Incremental Revenues – Beyond the Long Tail
Alex Connock, CEO, Ten Alps, UKPanel Session: Establishing the Ideal Content Blend for Customer Acquisition and Loyalty
Antonio Schuh, Director, Business Development (Content), Telefonica Group, SpainLunch, Networking & Exhibition
Session Two: Personalising the On Demand Experience
Extending the IPTV Platform: Essential Components for Operators to Reach Three Screens
Persoanlising the TV experience for raising ARPU
Intelligently Handling Content Consumed on the TV – both Commercial and User Generated
Service Discovery Super Session:
Service Discovery for On Demand: Navigation, Search and Recommendation Strategies
Refreshment Break & Exhibition Visit
SESSION THREE: Platform Evolution
Case Study: Lessons from the 2008 Beijing Olympics
Implementing a future-proof on demand platform for Time-Shifted TV
Future Vision Session: Understanding the Interaction between Content Provider, Platform Provider & Broadcaster: How Will the On Demand Value Chain Evolve?
Summary & Close
IPTV Awards Gala Dinner at the Millennium Gloucester Hotel
SUBSCRIBER ACCESS STRATEGIES
Welcome & Speed Networking
Chairman’s Introduction
Session One: Satellite & IPTV: a Winning Combination?
Case Study: Launching a Satellite/IPTV Service
Satellite and IPTV: a winning combination
Ron Clifton, President and CEO, International Datacasting Corporation, USAPanel Session: Enabling On-Demand for Satellite Operators
Torkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Telenor Satellite Broadcasting AS, NorwayGeir Bjørndal, COO/Sales and Marketing Director, Conax, Sweden
Lunch, Networking & Exhibition
Session Two: Exploiting IPTV in the Terrestrial Broadcast Environment
Market landscape – competitive environment for launch
Creating TV 2.0 experience with hybrid DTH and IPTV technologies:
Troubleshooter Clinic: Success Factors for Hybrid DTT & DTH / IPTV Services
Refreshment Break & Exhibition Visit
SESSION THREE: Emerging Delivery Solutions for IPTV
IPTV as part of a WiMAX Balanced Service Portfolio
Next Generation Capabilities & The Evolution of IP Video
FutureVision Session:
Where Next for IP Broadcast? Future Opportunities in the Evolution of TV
Summary & Close
IPTV Awards Gala Dinner at the Millennium Gloucester Hotel
