• Topic
  • Plenary Keynote Session: COMPETITIVE STRATEGIES FOR CONVERGENCE: UNLEASHING THE POWER OF IP

    • Innovating the IPTV Experience

      Christopher Schläffer, Chief Innovation Officer, Deutsche Telekom Group
      • Christopher Schläffer is Group Product and Innovation Officer of Deutsche Telekom AG, which puts management of the company’s product roadmap and portfolio in his hands. He is also Group Product & Innovation Officer of Deutsche Telekom, thus taking charge of product management in both the mobile and fixed-line business. Prior to his current function, he has been Corporate Development Officer in charge of strategy, innovation, research and development as well as venture capital. Christopher Schläffer has been working for Deutsche Telekom in various leading positions since 1998. At the end of 2000, Mr. Schläffer was appointed Senior Executive Vice President, Group Strategy. In 2002 he also took over responsibility for the central units of Innovation and Technology/Platforms, for Deutsche Telekom’s regional offices in Japan, China, Singapore, Spain and France, and for T-Venture. Until 2006, he was also responsible for Group technology, processes and IT. Before joining Deutsche Telekom, Christopher Schläffer was with Accenture, an international management consulting, technology and outsourcing company, and has also worked in the pharmaceutical industry.
    • Multimedia and Convergence & Regulation: Putting the Customer at the Centre of the New Competitive Landscape

      Christopher Forax, Member of the Cabinet of Viviane Reding Responsible for Audiovisual, Media, Internet; and Network & Convergent Services, European Commission
      • Christopher joined the European Commission in 1995. In 2004 he joined the Private Office of Viviane Reding, and since 2005 has been in charge of Audiovisual policy, Internet policy (security and governance), relations with the media industry and for international relations on information society and media policies. After the successful adoption of the new "Audiovisual media services" Directive and the signature of the European Film Online Charter, current priorities include an initiative on Content Online (create the conditions to develop the availability of creative contents and services online, for home and mobile applications), the implementation of the EU strategy for digital and mobile television (spectrum issues, licensing, formats, standards, etc), a debate on network and information security and on privacy, and the improvement of the international dimension for the information society and media policies of the European Commission.
    • 10.00
    • Refreshment Break & Exhibition Visit

    • The Individual TV Experience

      Eric Cooney, Head of TV Solutions, Ericsson
      • Eric Cooney heads Ericsson's global TV solutions business and is leveraging Ericsson's scale and global presence to make the "Individual TV experience" a reality, helping its customers become Televisionaries. Under Eric’s management, Ericsson’s TV Solutions, which lies within Business Unit Multimedia, is the world's leading provider of live and on-demand digital TV delivery solutions, enabling broadcasters, operators and content owners to realize the full potential of their networks and to deliver digital video across any platform to any device. Eric has a strong track record in the digital broadcasting industry gained from many years of helping operators around the world to deploy digital video platforms and services. Eric led the TV technology powerhouse TANDBERG Television, which was acquired by Ericsson in 2007. He joined TANDBERG Television in 1997 and became President and CEO in June 2003. Eric drove TANDBERG Television into profitable growth and provided the strategic vision that enabled the company to achieve strong industry leadership through a series of strategic acquisitions and the delivery of best in class video compression, on-demand and content distribution technologies. Prior to entering the digital broadcasting market, Eric spent five years as a U.S. Naval Officer, followed by a career in systems engineering and sales in the computer process control industry. He holds an MBA degree from the University of Southern California, a Masters education in Nuclear Engineering from the U.S. Navy, and a Bachelor of Science degree from the University of Rochester.
    • Topic
    • STRATEGIES AND MARKETS

    • 11.00
    • Welcome & Speed Networking

    • 11.10
    • Chairman’s Introduction

    • Jonathan Hurd, Director, Altman Vilandrie, USA
    • Topic
    • Session One: New Service Opportunities

    • 11.15
    • Market Success Stories – Where is TV Truly Driving Fixed line ARPUs?

    • Julian Herbert, Broadband Principal Analyst, Informa Telecoms & Media, UK
      • Mapping deployments of IPTV worldwide
      • Identifying subscriber numbers & growth markets
      • Understanding pricing and bundling structures for IPTV
      • Clarifying where IPTV is truly increasing operator ARPU
      • Observation on key success factors for IPTV
    • 11.40
    • Facing the Truth after Four Years of IPTV

      Hugo Suidman, IPTV Marketing Head, KPN, Netherlands
      • IPTV as a strategic tool for marketing broadband
      • From point zero to present – stages of development
      • Comparing original strategic objectives with results today
      • Plans for future evolution and service development
    • 12.00
    • Gaming & Gambling Opportunities in IPTV

      Simon Miller, CEO, Betfair TV, UK
      • Understanding the potential of the gaming sector
      • Service characteristics
      • Uptake and usage patterns
      • Revenue opportunities for ITPV operators
    • 12.20
    • IPTV Service Innovation Showcase: Go to market: Service Launch Strategies – lessons from the market

      Richard Gale, Director of Marketing & Sales, Playboy TV, UK
      Mark Jones, Managing Director, Education Steam TV, UK
      Ervin Leibovici, CEO, BitBand
      Solomon Saul, Executive Director, DigiQuest Games, USA
      • Creating new services with distinct target markets
      • Developing a service launch strategy
      • Deciding on a promotional campaign appropriate for your target market
      • Pricing and bundling IPTV services
    • 12.50
    • Lunch, Networking & Exhibition

    • Topic
    • Session Two: New Business Models

    • 14.15
    • The Wholesale TV Model in IPTV

    • Alexander Vagralov, CEO, Vestitel, Bulgaria
      • Developing a wholesales model to maximise the return on IPTV
    • 14.40
    • Taking a Franchise Approach to the Delivery of IPTV

    • Anders Brandt, Marketing Manager, Lyse, Norway
      • Brief overview of Altibox
      • Why franchising? - when not selling burgers
      • Who can compete with a "glocal strategy"
      • Is franchising a sustainable model?
      • Who will end up with the profits in the end
    • 15.00
    • Using a Centralised IPTV Delivery Platform to Drive Multiple Businesses

    • Simon McGrath, Chief Marketing Officer, SeaChange International
      • Operators can expand beyond residential delivery into new business and revenues by extending the reach of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery of top content, personalised services and targeted advertising. Addressing the requirement of hotels and hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users the full TV experience and more on the Internet
    • 15.20
    • Panel Session: Selecting New Services for Launch – Minimising Risk & Choosing a Winner

    • Andrew Burke, CEO, Amino Technologies, UK
    • Joăo Mendes Pedro, IPTV Business Manager, Sonaecom, Portugal
    • Hugo Suidman, IPTV Marketing Manager, KPN, Netherlands
    • Arman Aygen, Telcos and Operators Solutions, Business Development Manager, Witbe, France
      • IPTV offers the opportunity to launch a wide range of innovative new services, supported by the interactivity offered by IP, or targeting niche markets.
      • How can niche services be cost effectively marketed and monetised?
      • How many subscribers are needed & what is the pivot point for a profitable service?
      • What are the key characteristics that are shared by services that stick?
    • 15.50
    • Refreshment Break & Exhibition Visit

    • Topic
    • SESSION THREE: Targeted Advertising Strategies

    • 16.45
    • Case Study: Optimising advertising in the VOD Model

    • Richard Griffiths, Director of TV and Entertainment, Eircom, Ireland
    • 17.10
    • New Web-Style Advertising Models and Interactivity for TV Audiences

    • Ian Valentine, Founder, Chief Architect, Miniweb Interactive, UK
      • Complimenting broadcaster sales of linear TV advertising with click through, transactional, and measurable interactive campaigns targeted at their audiences
      • Offering video rich interactive destinations via the IPTV broadband return path that can be deployed at a fraction of the cost of traditional broadcast DALs.
      • Monetising broadband video consumption, moved back onto the TV, with these new, web-style TV
        advertising models
    • 17.30
    • Panel Session: The Business Case for Targeted Advertising: Measurement & ROI

    • Speaker to be announced, Ericsson, Sweden
    • Gary Southwell, GM & VP, Business Solutions BTI Systems, Canada
    • Ramin Farassat, Vice President Product Marketing, RGB Networks
    • Thomas Curwen, Business Development Director, Publicis, UK
    • Franz Kurath, Director, Business Development, AT&T, USA
      • Understanding how advertisers select a blend of advertising media
      • Developing a role for targeted VOD advertising as part of a mixed media campaign
      • Clarifying advertising effectiveness and ROI measurement
      • Mapping a future path for targeting advertising on an IP platform
    • 18.00
    • Summary & Close

    • 20.00
    • IPTV Awards Gala Dinner at the Millennium Gloucester Hotel

    • Topic
    • ENHANCED CUSTOMER EXPERIENCE

    • 11.00
    • Welcome & Speed Networking

    • 11.10
    • Chairman’s Introduction

    • Simon Murray, Principal Analyst, Media, Informa Telecoms & Media
    • Topic
    • Session One: Compelling Content to Drive On-Demand Success

    • 11.15
    • Creating the On-Demand Offering that will Stimulate Interest & Drive Uptake

    • Alessandaro Petazzi, Head of TV, Fastweb, Italy
      • Packaging a content bouquet that will stimulate market interest
      • Is exclusive content to best way to promote interest?
      • Content for subscriber acquisition and content for loyalty – are they different?
    • 11.35
    • Catch-Up TV – The Ideal Market Penetration Strategy for On-Demand?

      Jukka Helin, Director, TV, Content & Digital Home, TeliaSonera, Finland
      • Promoting the unique capabilities of the IPTV service
      • Utilising a major sporting event to familiarise subscribers with advanced catch-up capabilities
      • Subscriber engagement and response
    • 11.55
    • Compelling Content Strategies for Incremental Revenues – Beyond the Long Tail

      Alex Connock, CEO, Ten Alps, UK
      • The “long tail” of archived content has fashionably been described as the ideal revenue generation asset in the internet/IP distribution model. But does this unfocussed approach really drive incremental revenue, or is a more targeted approach more effective?
    • 12.15
    • Panel Session: Establishing the Ideal Content Blend for Customer Acquisition and Loyalty

      Antonio Schuh, Director, Business Development (Content), Telefonica Group, Spain
      • How far does content for acquisition and content for loyalty differ?
      • Understanding drivers for customer acquisition (desires) versus customer loyalty (habits).
      • The role played by service pricing and bundling
    • 12.45
    • Lunch, Networking & Exhibition

    • Topic
    • Session Two: Personalising the On Demand Experience

    • 14.15
    • Extending the IPTV Platform: Essential Components for Operators to Reach Three Screens

    • Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA
      • The benefits & challenges of a three screen approach
      • Practicalities of content management across three screens
      • Lessons learned form market deployments
    • 14.40
    • Persoanlising the TV experience for raising ARPU

    • Thierry Boudard, IPTV Solution Marketing Director, Thomson, France
      • Viewer expectations are moving beyond live channels and video on demand catalogues to a more personalised viewing experience.
      • Using statistics and user preferences to enable a truly personalised and interactive IPTV service.
      • Generating revenue by correctly anticipating services that the view may wish to purchase such as video on demand and pay TV channels.
      • Developing targeted advertising models based on geo-demographics, content viewed and user preferences entered.
      • Possible service adaptations, depending on the access networks: broadband, broadcast or Hybrid.
    • 15.00
    • Intelligently Handling Content Consumed on the TV – both Commercial and User Generated

    • Dante Iacovoni, Marketing Director, Tilgin, Sweden
      • Operators can expand beyond residential delivery into new business and revenues by extending the reach of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery of top content, personalised services and targeted advertising. Addressing the requirement of hotels and hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users the full TV experience and more on the Internet
    • 15.20
    • Service Discovery Super Session:
      Service Discovery for On Demand: Navigation, Search and Recommendation Strategies

    • Tassilo Raesig, General Manager, Network Applications and Services, Sony Europe Digital Home, Germany
    • Jay Kishigami, Head of IPTV Development, NTT, Japan
    • Andrew Keyte, CEO, FilmFlex Movies, UK
      • The consumer has access to an ever increasing range of video content, whether managed by broadcasters, over the top, or user generated. Yet as channel and content sources multiply it becomes more and more challenging for users to find content they enjoy. How can EPG presentation be improved,
        and how can TV utilise search and recommendation techniques so successfully in the internet?
    • 15.50
    • Refreshment Break & Exhibition Visit

    • Topic
    • SESSION THREE: Platform Evolution

    • 16.45
    • Case Study: Lessons from the 2008 Beijing Olympics

    • Zhang Guoxin, President of Digital Media, Huawei Technologies, USA
      • Understanding the scale & scope of the Beijing Olympics
      • Managing the huge quantity of content available to consumer
      • Planning for a variety of delivery schemes to cater for both mass market and niche interests
      • Eight new ways to watch IPTV
      • Lessons for the future development of IPTV
    • 17.10
    • Implementing a future-proof on demand platform for Time-Shifted TV

    • Jim Owens, Global Product Marketing, On Demand Video, Motorola Home & Networks Mobility, UK
    • 17.30
    • Future Vision Session: Understanding the Interaction between Content Provider, Platform Provider & Broadcaster: How Will the On Demand Value Chain Evolve?

    • Tom Swanston Managing Director, Wysiwyg Films UK
    • Arnon Levy, CEO Guest-Tek, Canada
    • Lali Bachs, Corporate Content Unit Television, Telefonica, Spain
    • 18:00
    • Summary & Close

    • 20.00
    • IPTV Awards Gala Dinner at the Millennium Gloucester Hotel

    • Topic
    • SUBSCRIBER ACCESS STRATEGIES

    • 11.00
    • Welcome & Speed Networking

    • 11.10
    • Chairman’s Introduction

    • Simon Spanswick, Chief Executive, Association for International Broadcasting
    • Topic
    • Session One: Satellite & IPTV: a Winning Combination?

    • 11.15
    • Case Study: Launching a Satellite/IPTV Service

    • Francois Seligmann, Director IPTV & New Projects, Orange, France
      • European countries status for IPTV
      • Marketing elements for a hybrid offer satellite/IPTV
      • Consumer approach and reaction
    • 11.40
    • Satellite and IPTV: a winning combination

      Ron Clifton, President and CEO, International Datacasting Corporation, USA
      • The competitive advantage of satellite delivered IPTV
      • Cutting edge technologies for video delivery are best delivered via satellite for IPTV to improve the consumer experience
      • Real-life, real time. How IDC's leading edge products are delivering IPTV content across North America
    • 12.00
    • Panel Session: Enabling On-Demand for Satellite Operators

      Torkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Telenor Satellite Broadcasting AS, Norway
      Geir Bjørndal, COO/Sales and Marketing Director, Conax, Sweden
      • Clarifying the benefits of IPTV for satellite operators
      • Understanding the challenges of satellite/IPTV delivery
      • Key success factors for the satellite/ IPTV hybrid
    • 12.45
    • Lunch, Networking & Exhibition

    • Topic
    • Session Two: Exploiting IPTV in the Terrestrial Broadcast Environment

    • 14.15
    • Market landscape – competitive environment for launch

    • Nerile Mazeikiene, Head of Service Development Department, Teo, Lithuania
      • Options considered for service, and why a hybrid solution appealed
      • Partner selection
      • Challenges faced in service development
      • Market reaction & success
    • 14.40
    • Creating TV 2.0 experience with hybrid DTH and IPTV technologies:

    • Mirek Smyk, Head of TV Business, Romtelecom, Romania
      • Building customer base and loyalty as prerequisite to quickly monetise advanced interactive services defining DTH, IPTV and hybrid services portfolio for different market segments cost optimisation areas in the hybrid business case. Case study: Dolce by Romtelecom
    • 15.05
    • Troubleshooter Clinic: Success Factors for Hybrid DTT & DTH / IPTV Services

    • Ian Walker, Director, Business Development, Echostar Europe, UK
    • Ivan Verbesselt, SVP Marketing, Nagravision - Kudelski Group
    • Doug Light, Senior Vice President of Global Sales and Business Development, Widevine, USA
    • Frédéric Maizeret, Executive Vice President Sales, Viaccess, France
    • David Gillies, Director of Technology, Pace
      Jeremy Thorp, CEO, Latens, UK
      • Hybrid is one of the largest expanding IPTV sectors, yet reflects the cutting edge of service development. What are the challenges that operators are facing in these deployment, and how can carriers best plan for a trouble–free roll out?
    • 15.50
    • Refreshment Break & Exhibition Visit

    • Topic
    • SESSION THREE: Emerging Delivery Solutions for IPTV

    • 16.45
    • IPTV as part of a WiMAX Balanced Service Portfolio

    • John Munnery, CEO, Transatel, Bulgaria
      • Technology – what is achievable over WiMAX bandwidth?
      • Why we offer IPTV over WiMAX
      • The pattern of customer usage of WiMAX based IPTV
      • Our IPTV model
      • Possible future developments
    • 17.10
    • Next Generation Capabilities & The Evolution of IP Video

    • Weijun Lee, VP of Network Architecture, ZTE USA
      • Consumption patters & viewing behaviours
      • Access network evolution & its impact on service capability
      • Middleware enhancement & evolution
      • Exploiting the interactive and individual capability of IP
    • 17.30
    • FutureVision Session:
      Where Next for IP Broadcast? Future Opportunities in the Evolution of TV

    • Philippe Gautron Vice President, Marketing and Product Development, Globecast, France
    • 18.00
    • Summary & Close

    • 20.00
    • IPTV Awards Gala Dinner at the Millennium Gloucester Hotel