- 9.20
- Chaired by: Julian Herbert, Principal Analyst, Broadband, Informa Telecoms & Media
Plenary Keynote Session: COMPETITIVE STRATEGIES FOR CONVERGENCE: UNLEASHING THE POWER OF IP
- Topic
- Christopher Schläffer is Group Product and Innovation Officer of Deutsche Telekom AG, which puts management of the company’s product roadmap and portfolio in his hands. He is also Group Product & Innovation Officer of Deutsche Telekom, thus taking charge of product management in both the mobile and fixed-line business. Prior to his current function, he has been Corporate Development Officer in charge of strategy, innovation, research and development as well as venture capital. Christopher Schläffer has been working for Deutsche Telekom in various leading positions since 1998. At the end of 2000, Mr. Schläffer was appointed Senior Executive Vice President, Group Strategy. In 2002 he also took over responsibility for the central units of Innovation and Technology/Platforms, for Deutsche Telekom’s regional offices in Japan, China, Singapore, Spain and France, and for T-Venture. Until 2006, he was also responsible for Group technology, processes and IT. Before joining Deutsche Telekom, Christopher Schläffer was with Accenture, an international management consulting, technology and outsourcing company, and has also worked in the pharmaceutical industry.
Innovating the IPTV Experience
Christopher Schläffer, Chief Innovation Officer, Deutsche Telekom Group- Topic
- Born in France (Troyes, Champagne), 1968 Graduated of University Paris X – Nanterre (Law) and of Institut d’études politiques de Paris Guest Professor at the French Military High School Saint-Cyr (1994-1995) 1995 Enters the European Commission. 1995-1999 Seconded at the Representation of the European Commission in Germany (political section, relations with the German Parliament) 1999-2004 Spokesman of the European Commission - in charge of Education, culture, youth and sport (Commissioner: Viviane Reding). 2004-2005 Member of the Private Office of Viviane Reding, European Commissioner for Education and Culture. In charge of culture (“Culture 2000” programme), audiovisual (“MEDIA Plus” programme and "Television without frontiers" Directive), sport and international relations. 2005-Date Member of the Private Office of Viviane Reding, European Commissioner for Information Society and Media. In charge of Audiovisual policy, Internet policy (security and governance), relations with the media industry and for international relations on information society and media policies. Current priorities: after the successful adoption of the new "Audiovisual media services" Directive and the signature of the European Film Online Charter, current priorities include an initiative on Content Online (create the conditions to develop the availability of creative contents and services online, for home and mobile applications), the implementation of the EU strategy for digital and mobile television (spectrum issues, licensing, formats, standards, etc.), a debate on network and information security and on privacy, and the improvement of the international dimension for the information society and media policies of the European Commission.
Multimedia and Convergence & Regulation: Putting the Customer at the Centre of the New Competitive Landscape
Christophe Forax, Member of the Cabinet of Viviane Reding Responsible for Audiovisual, Media, Internet; and Network & Convergent Services, European Commission- Topic
- As Programme Director IPTV for the BBC, Richard is responsible for Project Canvas, the proposal to bring internet connectivity to the UK's free to air platforms. The plans were shared as part of the BBC's PSB Partnership announcements in December 2008 and are under consideration by the BBC Trust.
Prior to this, Richard was Controller, Business Strategy (2006-08), co-led Creative Future, the BBC's editorial strategy (2005-06) and was Controller Television Strategy (2003-05). He also sits on the board of Freeview.
Through these different roles Richard has been instrumental in shaping the BBC's response to the changing audience, competitive and technology environment, led the development of a number of the BBC's existing services and led teams responsible for many of the BBC's existing commercial and policy frameworks.
He joined the BBC from Andersen Consulting in 1999.
Project Canvas: Bringing Internet connectivity to Free to Air Platforms
Richard Halton, Programme Director, IPTV, BBC- Topic
- Oran is responsible for Ericsson’s IPTV program, directing all activities across the company.
Ericsson’s world first IPTV Middleware, integrated with IMS is the first major deliverable from the IPTV program, with several innovative and market changing developments in the pipeline. The program aims to deliver standards based, open IPTV solutions to operators to enable introduction of scaleable, differentiating multimedia services cost effectively. Protection of operator investment into the future is the priority of the program.
Oran’s previous roles include:
- VP, IP Transformation, Alcatel-Lucent
- CTO, Tandberg Television
- COO, Imagine broadband (Accenture Systems Integration enterprise for Digital TV)
- Director of Consumer Product Development (ntl UK, now Virgin Media)
- Director of Digital TV Development (Cable & Wireless Communications, now Virgin Media)
- IBM Technology, Sales, Marketing and Services roles in EMEA
The Individual TV Experience
Oran Cassem, VP TV Solutions Ericsson- Stream
STRATEGIES & MARKETS:
- 11.30
Welcome & Speed Networking
- 11.35
- Jonathan Hurd, Director, Altman Vilandrie, USA
Chairman’s Introduction
- Topic
Session One: New Service Opportunities
- 11.40
- Julian Herbert, Broadband Principal Analyst, Informa Telecoms & Media, UK
- Mapping deployments of IPTV worldwide
- Identifying subscriber numbers & growth markets
- Understanding pricing and bundling structures for IPTV
- Clarifying where IPTV is truly increasing operator ARPU
- Observation on key success factors for IPTV
Market Success Stories – Where is TV Truly Driving Fixed line ARPUs?
- 12.00
- Martine Husmann, Development Manager, KPN, Netherlands
- IPTV as a strategic tool for marketing broadband
- From point zero to present – stages of development
- Comparing original strategic objectives with results today
- Plans for future evolution and service development
Facing the Truth after Four Years of IPTV
- 12.20
- Understanding the potential of the gaming sector
- Service characteristics
- Uptake and usage patterns
- Revenue opportunities for ITPV operators
Gaming & Gambling Opportunities in IPTV
Simon Miller, CEO, Betfair TV, UK- 12.40
- Creating new services with distinct target markets
- Developing a service launch strategy
- Deciding on a promotional campaign appropriate for your target market
- Pricing and bundling IPTV services
IPTV Service Innovation Showcase: Go to market: Service Launch Strategies – lessons from the market
Richard Gale, Director of Marketing & Sales, Playboy TV, UKMark Jones, Managing Director, Education Steam TV, UK
Ervin Leibovici, CEO, BitBand
Solomon Saul, Executive Director, DigiQuest Games, USA
- 13.10
Lunch, Networking & Exhibition
- Topic
Session Two: New Business Models
- 14.15
- Alexander Vagralov, CEO, Vestitel, Bulgaria
- Developing a wholesales model to maximise the return on IPTV
The Wholesale TV Model in IPTV
- 14.40
- Anders Brandt, Marketing Manager, Lyse, Norway
- Brief overview of Altibox
- Why franchising? - when not selling burgers
- Who can compete with a "glocal strategy"
- Is franchising a sustainable model?
- Who will end up with the profits in the end
Taking a Franchise Approach to the Delivery of IPTV
- 15.00
- Simon McGrath, Chief Marketing Officer, SeaChange International
- Operators can expand beyond residential delivery into new business and revenues by extending the reach of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery of top content, personalised services and targeted advertising. Addressing the requirement of hotels and hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users the full TV experience and more on the Internet
Using a Centralised IPTV Delivery Platform to Drive Multiple Businesses
- 15.20
- Sandip Sarda, VP Product & Strategic Partners , Asset House, UK
- João Mendes Pedro, IPTV Business Manager, Sonaecom, Portugal
- Martine Husmann, Development Manager, KPN, Netherlands
- Arman Aygen, Telcos and Operators Solutions, Business Development Manager, Witbe, France
- IPTV offers the opportunity to launch a wide range of innovative new services, supported by the interactivity offered by IP, or targeting niche markets.
- How can niche services be cost effectively marketed and monetised?
- How many subscribers are needed & what is the pivot point for a profitable service?
- What are the key characteristics that are shared by services that stick?
Panel Session: Selecting New Services for Launch – Minimising Risk & Choosing a Winner
- 15.50
Refreshment Break & Exhibition Visit
- Topic
Session Three: Targeted Advertising Strategies
- 16.45
- Richard Griffiths, Director of TV and Entertainment, Eircom, Ireland
Case Study: Optimising advertising in the VOD Model
- 17.10
- Ian Valentine, Founder, Chief Architect, Miniweb Interactive, UK
- Complimenting broadcaster sales of linear TV advertising with click through, transactional, and measurable interactive campaigns targeted at their audiences
- Offering video rich interactive destinations via the IPTV broadband return path that can be deployed at a fraction of the cost of traditional broadcast DALs.
- Monetising broadband video consumption, moved back onto the TV, with these new, web-style TV
advertising models
New Web-Style Advertising Models and Interactivity for TV Audiences
- 17.30
- Gary Southwell, GM & VP, Business Solutions BTI Systems, Canada
- Ramin Farassat, Vice President Product Marketing, RGB Networks
- Thomas Curwen, Business Development Director, Publicis, UK
- Franz Kurath,, Executive Director, Broadband Content, AT&T, USA
- Noel Matthews,, Vice President of Business Development, EMEA and APAC, TANDBERG Television, part of the Ericsson Group
- Understanding how advertisers select a blend of advertising media
- Developing a role for targeted VOD advertising as part of a mixed media campaign
- Clarifying advertising effectiveness and ROI measurement
- Mapping a future path for targeting advertising on an IP platform
Panel Session: The Business Case for Targeted Advertising: Measurement & ROI
- 18.00
Summary & Close
- 20.00
IPTV Awards Gala Dinner at the Millennium Gloucester Hotel
- Stream:
ENHANCED CUSTOMER EXPERIENCE:
- 11.30
Welcome & Speed Networking
- 11.35
- Simon Murray, Principal Analyst, Media, Informa Telecoms & Media
Chairman’s Introduction
- Topic
Session One: Compelling Content to Drive On-Demand Success
- 11.40
- Bernard Rapaille, Head of TV, Belgacom, Belgium
- Packaging a content bouquet that will stimulate market interest
- Is exclusive content to best way to promote interest?
- Content for subscriber acquisition and content for loyalty – are they different?
Launching New Movie Services to Promote On Demand’ Content
- 12.00
- Promoting the unique capabilities of the IPTV service
- Utilising a major sporting event to familiarise subscribers with advanced catch-up capabilities
- Subscriber engagement and response
Catch-Up TV – The Ideal Market Penetration Strategy for On-Demand?
Jukka Helin, Director, TV, Content & Digital Home, TeliaSonera, Finland- 12.15
- The “long tail” of archived content has fashionably been described as the ideal revenue generation asset in the internet/IP distribution model. But does this unfocussed approach really drive incremental revenue, or is a more targeted approach more effective?
Compelling Content Strategies for Incremental Revenues – Beyond the Long Tail
- 12.40
-
Antonio Schuh, Director, Business Development (Content), Telefonica Group, Spain
- Alessandaro Petazzi, CEO, OnCubed Italy
- Jai Maroo, Director, Shemaroo Entertainment, India
- Mihai Crasneanu, CEO, GreyJuiceLab, France
- How far does content for acquisition and content for loyalty differ?
- Understanding drivers for customer acquisition (desires) versus customer loyalty (habits).
- The role played by service pricing and bundling
Panel Session: Establishing the Ideal Content Blend for Customer Acquisition and Loyalty
- 13.10
Lunch, Networking & Exhibition
- Topic
Session Two: Personalising the On Demand Experience
- 14.15
- Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA
- Fabrizio Bosi, Head of IPTV, ON Telcoms, Greece
- The benefits & challenges of a three screen approach
- Practicalities of content management across three screens
- Lessons learned form market deployments
Extending the IPTV Platform: Essential Components for Operators to Reach Three Screens
- 14.40
- Thierry Boudard, IPTV Solution Marketing Director, Thomson, France
- Viewer expectations are moving beyond live channels and video on demand catalogues to a more personalised viewing experience.
- Using statistics and user preferences to enable a truly personalised and interactive IPTV service.
- Generating revenue by correctly anticipating services that the view may wish to purchase such as video on demand and pay TV channels.
- Developing targeted advertising models based on geo-demographics, content viewed and user preferences entered.
- Possible service adaptations, depending on the access networks: broadband, broadcast or Hybrid.
Personalising the TV experience for raising ARPU
- 15.00
- Andrew Burke, CEO, Amino Technologies, UK
- The main challenges we face today are finding, engaging, monetising and protecting our potential customers.
- How can we do this?
- Do we understand the TV viewer – do we get enough feedback to ensure that what we deliver is both compelling and profitable?
- Are people willing to swap their personal viewing activity in exchange for better targeted advertising?
- Do we have the tools to do this, or is this just idealistic?
- What are the killer applications?
Intelligently Handling Content Consumed on the TV – both Commercial and User Generated
- 15.20
- Tassilo Raesig, General Manager, Network Applications and Services, Sony Europe Digital Home, Germany
- Jay Kishigami, Head of IPTV Development, NTT, Japan
- Andrew Keyte, CEO, FilmFlex Movies UK
- Matthew Huntington, Vice President of Solutions Marketing, OpenTV Corp.
- The consumer has access to an ever increasing range of video content, whether managed by broadcasters, over the top, or user generated. Yet as channel and content sources multiply it becomes more and more challenging for users to find content they enjoy. How can EPG presentation be improved,
and how can TV utilise search and recommendation techniques so successfully in the internet?
Service Discovery Super Session:
Service Discovery for On Demand: Navigation, Search and Recommendation Strategies
- 15.50
Refreshment Break & Exhibition Visit
- Topic
Session Three: Platform Evolution
- 16.45
- Michael Owens, Senior Business Development Manager, Huawei Technologies, UK
- Understanding the scale & scope of the Beijing Olympics
- Managing the huge quantity of content available to consumer
- Planning for a variety of delivery schemes to cater for both mass market and niche interests
- Eight new ways to watch IPTV
- Experience for the future development of IPTV
Case Study: Experience from the 2008 Beijing Olympics
- 17.10
- Sean Welch, Director, On Demand Video, Motorola Home & Networks Mobility, UK
Implementing a future-proof on demand platform for Time-Shifted TV
- 17.30
- Tom Swanston Managing Director, Wysiwyg Films UK
- Arnon Levy, CEO Guest-Tek, Canada
- Lali Bachs, Corporate Content Unit Television, Telefonica, Spain
- Jai Maroo, Director, Shemaroo Entertainment, India
Future Vision Session: Understanding the Interaction between Content Provider, Platform Provider & Broadcaster: How Will the On Demand Value Chain Evolve?
- 18:00
Summary & Close
- 20.00
IPTV Awards Gala Dinner at the Millennium Gloucester Hotel
- Stream
SUBSCRIBER ACCESS STRATEGIES
- 11.30
Welcome & Speed Networking
- 11.35
- Simon Spanswick, Chief Executive, Association for International Broadcasting
Chairman’s Introduction
- Topic
Session One: Satellite & IPTV: a Winning Combination?
- 11.40
- Francois Seligmann, Director IPTV & New Projects, Orange, France
- European countries status for IPTV
- Marketing elements for a hybrid offer satellite/IPTV
- Consumer approach and reaction
Case Study: Launching a Satellite/IPTV Service
- 12.00
- Ron Clifton, President and CEO, International Datacasting Corporation, USA
- The competitive advantage of satellite delivered IPTV
- Cutting edge technologies for video delivery are best delivered via satellite for IPTV to improve the consumer experience
- Real-life, real time. How IDC's leading edge products are delivering IPTV content across North America
Satellite and IPTV: a winning combination
- 12.50
- Torkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Telenor Satellite Broadcasting AS, Norway
- Geir Bjørndal, COO/Sales and Marketing Director, Conax, Sweden
- Clarifying the benefits of IPTV for satellite operators
- Understanding the challenges of satellite/IPTV delivery
- Key success factors for the satellite/ IPTV hybrid
Panel Session: Enabling On-Demand for Satellite Operators
- 12.45
Lunch, Networking & Exhibition
- Topic
Session Two: Exploiting IPTV in the Terrestrial Broadcast Environment
- 14.15
- Nerile Mazeikiene, Head of Service Development Department, Teo, Lithuania
- Options considered for service, and why a hybrid solution appealed
- Partner selection
- Challenges faced in service development
- Market reaction & success
Launching a DTT/IPTV Service
- 14.40
- Mirek Smyk, Head of TV Business, Romtelecom, Romania
- Building customer base and loyalty as prerequisite to quickly monetise advanced interactive services defining DTH, IPTV and hybrid services portfolio for different market segments cost optimisation areas in the hybrid business case. Case study: Dolce by Romtelecom
Creating TV 2.0 experience with hybrid DTH and IPTV technologies:
- 14.55
- David Cutts, Managing Director and Co-Founder, Strategy & Technology Ltd.
- This presentation describes the essence of the successful MHEG-5 middleware used in Freeview and Freesat systems, with some background about applications and international rollout. It will then outline the extension to the specification to include interaction over a broadband IP connection which is seamlessly integrated with the broadcast system and enables connection to new services, transactions, and Online TV. Existing deployment plans will also be discussed.
Joining Broadcast and IP Together
- 15.05
- Ian Walker, Director of Sales & Marketing - EMEA Pay TV, Echostar Europe, UK
- Ivan Verbesselt, SVP Marketing, Nagravision - Kudelski Group
- Doug Light, Senior Vice President of Global Sales and Business Development, Widevine, USA
- Marc Bedoret, Head of Sales, Viaccess
- Mathias Hautefort, President, Pace France
- Jeremy Thorp, CEO, Latens, UK
- Hybrid is one of the largest expanding IPTV sectors, yet reflects the cutting edge of service development. What are the challenges that operators are facing in these deployment, and how can carriers best plan for a trouble–free roll out?
Troubleshooter Clinic: Success Factors for Hybrid DTT & DTH / IPTV Services
- 15.50
Refreshment Break & Exhibition Visit
- Topic
Session Three: Emerging Delivery Solutions for IPTV
- 16.45
- John Munnery, CEO, Transatel, Bulgaria
- Technology – what is achievable over WiMAX bandwidth?
- Why we offer IPTV over WiMAX
- The pattern of customer usage of WiMAX based IPTV
- Our IPTV model
- Possible future developments
IPTV as part of a WiMAX Balanced Service Portfolio
- 17.10
- Weijun Lee, VP of Network Architecture, ZTE USA
- Consumption patters & viewing behaviours
- Access network evolution & its impact on service capability
- Middleware enhancement & evolution
- Exploiting the interactive and individual capability of IP
Next Generation Capabilities & The Evolution of IP Video
- 17.30
- Philippe Gautron Vice President, Marketing and Product Development, Globecast, France
- Eddie Abrams CEO, IP Vision, UK
- Sebastian Moeritz President, MPEG Industry Forum
FutureVision Session:
Where Next for IP Broadcast? Future Opportunities in the Evolution of IPTV
- 18.00
Summary & Close
- 20.00
IPTV Awards Gala Dinner at the Millennium Gloucester Hotel
